{"title":"Analysis","description":"","products":[{"product_id":"01-know-the-game","title":"01. Know The Game","description":"\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThis report shows how your business actually appears online.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eWhat customers see first. What stands out. What gets ignored. And how your digital ecosystem works together once people find you.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eWhat's analysed:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e• AI visibility\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Google search visibility\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Website experience\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Simulated customer journey\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Industry SWOT analysis\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Digital ecosystem observations\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Competitor positioning\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Strengths, gaps and missed opportunities\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eWhat you get:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e• A clearer understanding of your digital presence\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Insight into how customers experience the business\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Areas working well vs areas losing attention\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Missed opportunities across the ecosystem\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Clear direction on what needs attention first\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eDelivered as a PDF via email within 3–5 working days.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eNext step: Develop your Strategy - \u003ca href=\"https:\/\/ordinarydigitalmarketing.co.nz\/products\/01-integrated-strategy\"\u003e01. Integrated Strategy\u003c\/a\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Ordinary Digital Marketing","offers":[{"title":"Default Title","offer_id":52497372709151,"sku":null,"price":349.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0957\/7614\/5695\/files\/Ecosystem.png?v=1780019430"},{"product_id":"02-where-your-customers-drop-off","title":"02. Where Your Customers Drop Off","description":"\u003cp class=\"cvGsUA direction-ltr align-center para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eThis report breaks down how people actually experience your website - what’s clear, what’s confusing and where they drop off.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"cvGsUA direction-ltr align-center para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eIf your website isn’t converting, this shows you why.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"cvGsUA direction-ltr align-center para-style-body\"\u003e\u003cspan\u003eWhat's analysed:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli class=\"cvGsUA direction-ltr align-center para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eFirst impression (what users see in the first few seconds)\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"cvGsUA direction-ltr align-center para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eMessaging clarity (is it obvious what you do and who it’s for?)\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"cvGsUA direction-ltr align-center para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eNavigation and structure\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"cvGsUA direction-ltr align-center para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eWebsite flow (home → product\/service → action)\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"cvGsUA direction-ltr align-center para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eDrop-off points and high-exit pages\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"cvGsUA direction-ltr align-center para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eCalls-to-action (what’s working vs what’s not)\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"cvGsUA direction-ltr align-center para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eTrust and credibility signals\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"cvGsUA direction-ltr align-center para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eMobile experience\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"cvGsUA direction-ltr align-center para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003ePage speed and performance\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"cvGsUA direction-ltr align-center para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eFriction points (anything slowing users down)\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"cvGsUA direction-ltr align-center para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eWhat you get:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli class=\"cvGsUA direction-ltr align-center para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eA clear, structured report\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"cvGsUA direction-ltr align-center para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eSpecific issues highlighted (not generic feedback)\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"cvGsUA direction-ltr align-center para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eSimple explanations (no jargon)\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"cvGsUA direction-ltr align-center para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eExamples of what’s not working\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"cvGsUA direction-ltr align-center para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eTop priority problems to fix first\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eDelivered as a PDF via email within 3-5 working days.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eNext step: Develop your Strategy - \u003ca href=\"https:\/\/ordinarydigitalmarketing.co.nz\/products\/02-increase-conversions\"\u003e02. Increase Conversions\u003c\/a\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Ordinary Digital Marketing","offers":[{"title":"Default Title","offer_id":52497452531999,"sku":null,"price":349.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0957\/7614\/5695\/files\/UXDesign_e1a2590a-58e0-4485-85c2-79eba665c287.png?v=1780019454"},{"product_id":"03-does-ai-know-you-exist","title":"03. Does AI Know You Exist","description":"\u003cp class=\"cvGsUA direction-ltr align-center para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eThis report shows how your business appears in tools like ChatGPT and Google AI - including whether you show up, how you're represented and where competitors are getting ahead.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"cvGsUA direction-ltr align-center para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eIf AI can’t understand or find your business, this shows you why.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWhat's analysed:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli class=\"cvGsUA direction-ltr align-center para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eWhether your business is mentioned in AI search\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"cvGsUA direction-ltr align-center para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eAccuracy of your information\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"cvGsUA direction-ltr align-center para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eHow clearly your website can be understood by AI\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"cvGsUA direction-ltr align-center para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eContent structure and organisation\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"cvGsUA direction-ltr align-center para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eGaps in your visibility\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"cvGsUA direction-ltr align-center para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eCompetitor presence\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"cvGsUA direction-ltr align-center para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eMissed opportunities to appear in search\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"cvGsUA direction-ltr align-center para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eWhat you get:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli class=\"cvGsUA direction-ltr align-center para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eA clear breakdown of your AI visibility\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"cvGsUA direction-ltr align-center para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eGaps and missed opportunities\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"cvGsUA direction-ltr align-center para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eSimple, non-technical explanations\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"cvGsUA direction-ltr align-center para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eKey areas to improve first\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eDelivered as a PDF via email within 3-5 working days.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eNext step: Develop your Strategy - \u003ca href=\"https:\/\/ordinarydigitalmarketing.co.nz\/products\/03-get-mentioned-by-ai\"\u003e03. Get Mentioned By AI\u003c\/a\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Ordinary Digital Marketing","offers":[{"title":"Default Title","offer_id":52499919634719,"sku":null,"price":349.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0957\/7614\/5695\/files\/AIVisibility.png?v=1780019477"},{"product_id":"04-can-new-customers-find-you","title":"04. Can New Customers Find You","description":"\u003cp class=\"cvGsUA direction-ltr align-center para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eThis report breaks down your visibility on Google - what you rank for, where you appear, and where competitors are getting ahead.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"cvGsUA direction-ltr align-center para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eIf you're not showing up when people search for what you offer, this shows you why.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"cvGsUA direction-ltr align-center para-style-body\"\u003e\u003cspan\u003eWhat's analysed:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli class=\"cvGsUA direction-ltr align-center para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eWhat you currently rank for (branded vs non-branded)\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"cvGsUA direction-ltr align-center para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eWhether you show up for your products\/services (not just your name)\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"cvGsUA direction-ltr align-center para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eKeyword targeting across your website\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"cvGsUA direction-ltr align-center para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003ePage structure (headings, titles, SEO basics)\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"cvGsUA direction-ltr align-center para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eContent quality and relevance\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"cvGsUA direction-ltr align-center para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eMissing content and keyword gaps\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"cvGsUA direction-ltr align-center para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eCompetitor rankings and positioning\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"cvGsUA direction-ltr align-center para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eLocal search presence (if relevant)\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"cvGsUA direction-ltr align-center para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eTechnical SEO issues (indexing, errors, mobile)\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"cvGsUA direction-ltr align-center para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eAuthority and trust signals\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"cvGsUA direction-ltr align-center para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eWhat you get:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli class=\"cvGsUA direction-ltr align-center para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eA clear breakdown of your Google visibility\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"cvGsUA direction-ltr align-center para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eSpecific gaps and missed opportunities\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"cvGsUA direction-ltr align-center para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eCompetitor insights\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"cvGsUA direction-ltr align-center para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eSimple explanations (no SEO jargon)\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"cvGsUA direction-ltr align-center para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eTop priority areas to improve first\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eDelivered as a PDF via email within 3-5 working days.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eNext step: Develop you Strategy - \u003ca href=\"https:\/\/ordinarydigitalmarketing.co.nz\/products\/04-rank-for-products-services\"\u003e04. Rank For Products\/Services\u003c\/a\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Ordinary Digital Marketing","offers":[{"title":"Default Title","offer_id":52499921404191,"sku":null,"price":349.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0957\/7614\/5695\/files\/OrganicSearch.png?v=1780019500"},{"product_id":"05-do-you-have-wasted-ad-spend","title":"05. Do You Have Wasted Ad Spend","description":"\u003cp class=\"cvGsUA direction-ltr align-center para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eThis report breaks down your current marketing and ad performance, showing where money is being lost, what’s working, and where you’re missing opportunities.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"cvGsUA direction-ltr align-center para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eIf you’re spending on ads but not seeing results, this shows you why.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"cvGsUA direction-ltr align-center para-style-body\"\u003e\u003cspan\u003eWhat's analysed:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli class=\"cvGsUA direction-ltr align-center para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eCurrent and past ad performance\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"cvGsUA direction-ltr align-center para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eTargeting accuracy\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"cvGsUA direction-ltr align-center para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eFunnel alignment (where ads lead)\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"cvGsUA direction-ltr align-center para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eDrop-off after clicks\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"cvGsUA direction-ltr align-center para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eChannel effectiveness\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"cvGsUA direction-ltr align-center para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eBudget allocation\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"cvGsUA direction-ltr align-center para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eMissed opportunities\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"cvGsUA direction-ltr align-center para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eAreas of wasted spend\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"cvGsUA direction-ltr align-center para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eWhat you get:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli class=\"cvGsUA direction-ltr align-center para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eA clear breakdown of your ad performance\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"cvGsUA direction-ltr align-center para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eWhere you’re losing money\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"cvGsUA direction-ltr align-center para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eWhat’s worth investing in\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"cvGsUA direction-ltr align-center para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eSimple, practical insights\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"cvGsUA direction-ltr align-center para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eTop priorities to fix first\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eDelivered as a PDF via email within 3-5 working days.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eNext step: Develop you Strategy - \u003ca href=\"https:\/\/ordinarydigitalmarketing.co.nz\/products\/05-where-to-focus-your-budget\"\u003e05. Where To Focus Your Budget\u003c\/a\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Ordinary Digital Marketing","offers":[{"title":"Default Title","offer_id":52499925893407,"sku":null,"price":349.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0957\/7614\/5695\/files\/PaidAdvertising.png?v=1780019519"},{"product_id":"06-socials","title":"06. Socials","description":"\u003cp class=\"cvGsUA direction-ltr align-start para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eIf you don’t know what to post - or your content isn’t working - this shows you why.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"cvGsUA direction-ltr align-center para-style-body\"\u003e\u003cspan\u003eWhat's analysed:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli class=\"cvGsUA direction-ltr align-center para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eWho your current audience is\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"cvGsUA direction-ltr align-center para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eYour ideal customer vs reality\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"cvGsUA direction-ltr align-center para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eMessaging alignment\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"cvGsUA direction-ltr align-center para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eContent relevance\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"cvGsUA direction-ltr align-center para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eContent types and mix\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"cvGsUA direction-ltr align-center para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eConsistency and structure\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"cvGsUA direction-ltr align-center para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003ePlatform effectiveness\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"cvGsUA direction-ltr align-center para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eEngagement patterns\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"cvGsUA direction-ltr align-center para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eContent gaps and missed opportunities\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"cvGsUA direction-ltr align-center para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eWhat you get:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli class=\"cvGsUA direction-ltr align-center para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eA clear breakdown of your content performance\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"cvGsUA direction-ltr align-center para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eWhat’s working (and what’s not)\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"cvGsUA direction-ltr align-center para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eGaps in your content\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"cvGsUA direction-ltr align-center para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eDirection for improvement\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"cvGsUA direction-ltr align-center para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eTop priorities to fix first\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eDelivered as a PDF via email within 3-5 working days.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eNext step: Develop your Strategy - \u003ca href=\"https:\/\/ordinarydigitalmarketing.co.nz\/products\/06-social-direction\"\u003e06. Social Direction\u003c\/a\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Ordinary Digital Marketing","offers":[{"title":"Default Title","offer_id":52499943227679,"sku":null,"price":349.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0957\/7614\/5695\/files\/SocialPlatforms_df08e694-be55-490c-a48c-864fa5bf50ed.png?v=1780019541"},{"product_id":"07-are-you-making-the-most-of-email","title":"07. Are You Making The Most Of Email","description":"\u003cp class=\"cvGsUA direction-ltr align-center para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eThis report breaks down your current email setup - showing what’s working, what’s missing, and where you’re losing potential customers.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"cvGsUA direction-ltr align-center para-style-body\"\u003e\u003cspan\u003eWhat's analysed:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli class=\"cvGsUA direction-ltr align-center para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eSignup flow and incentives\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"cvGsUA direction-ltr align-center para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eWelcome experience\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"cvGsUA direction-ltr align-center para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eEmail structure and clarity\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"cvGsUA direction-ltr align-center para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eSending consistency\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"cvGsUA direction-ltr align-center para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eContent relevance\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"cvGsUA direction-ltr align-center para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eEngagement insights (opens, clicks if available)\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"cvGsUA direction-ltr align-center para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eCalls-to-action\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"cvGsUA direction-ltr align-center para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eAutomation and flows\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"cvGsUA direction-ltr align-center para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eMissed opportunities\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"cvGsUA direction-ltr align-center para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eWhat you get:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli class=\"cvGsUA direction-ltr align-center para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eA clear breakdown of your email performance\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"cvGsUA direction-ltr align-center para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eWhat’s working (and what’s not)\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"cvGsUA direction-ltr align-center para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eGaps in your setup\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"cvGsUA direction-ltr align-center para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eSimple, practical insights\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"cvGsUA direction-ltr align-center para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eTop priorities to fix first\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eDelivered as a PDF via email within 3-5 working days.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eNext step: Develop you Strategy - \u003ca href=\"https:\/\/ordinarydigitalmarketing.co.nz\/products\/07-highest-converting-channel\"\u003e07. Highest Converting Channel\u003c\/a\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Ordinary Digital Marketing","offers":[{"title":"Default Title","offer_id":52499946242335,"sku":null,"price":349.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0957\/7614\/5695\/files\/EmailMarketing_ebe273f8-b0a7-4e80-a974-e5f40c4a0492.png?v=1780019560"},{"product_id":"08-no-more-gaming-the-algorithm","title":"08. No More Gaming The Algorithm","description":"\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eSearch has changed.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eYou can no longer rely on shortcuts, generic content, or trying to “hack” visibility online. AI systems and modern search platforms now favour businesses creating genuinely useful, relevant and original content.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThis report analyses your current long-form content strategy - showing what’s helping your credibility, what’s missing, and where opportunities are being overlooked.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eWhat's analysed:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli class=\"isSelectedEnd\"\u003e\u003cspan\u003eBlog and article strategy\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"isSelectedEnd\"\u003e\u003cspan\u003eEducational content quality\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"isSelectedEnd\"\u003e\u003cspan\u003eContent originality and depth\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"isSelectedEnd\"\u003e\u003cspan\u003eAI and search relevance\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"isSelectedEnd\"\u003e\u003cspan\u003eTopic consistency and positioning\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"isSelectedEnd\"\u003e\u003cspan\u003eSearch intent alignment\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"isSelectedEnd\"\u003e\u003cspan\u003eInternal linking opportunities\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"isSelectedEnd\"\u003e\u003cspan\u003eEvergreen content opportunities\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"isSelectedEnd\"\u003e\u003cspan\u003eBrand voice and expertise\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"isSelectedEnd\"\u003e\u003cspan\u003eMissed content opportunities\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eWhat you get:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli class=\"isSelectedEnd\"\u003e\u003cspan\u003eA clear breakdown of your current content strategy\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"isSelectedEnd\"\u003e\u003cspan\u003eWhat’s working (and what’s not)\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"isSelectedEnd\"\u003e\u003cspan\u003eGaps in your long-form content approach\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"isSelectedEnd\"\u003e\u003cspan\u003eSimple, practical insights\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"isSelectedEnd\"\u003e\u003cspan\u003ePriority opportunities to strengthen your content\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"isSelectedEnd\"\u003e\u003cspan\u003eRecommendations for creating more valuable and discoverable content\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eDelivered as a PDF via email within 3-5 working days.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eNext step: Develop your Strategy - \u003ca href=\"https:\/\/ordinarydigitalmarketing.co.nz\/products\/08-build-content-worth-finding\"\u003e08. Build Content Worth Finding\u003c\/a\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Ordinary Digital Marketing","offers":[{"title":"Default Title","offer_id":52591465169183,"sku":null,"price":349.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0957\/7614\/5695\/files\/Long-FormContent.png?v=1780435947"}],"url":"https:\/\/ordinarydigitalmarketing.co.nz\/collections\/analysis.oembed","provider":"Ordinary Digital Marketing","version":"1.0","type":"link"}