{"title":"Strategy","description":"","products":[{"product_id":"01-integrated-strategy","title":"01. Integrated Strategy","description":"\u003cdiv class=\"qMYqUG_convSearchResultHighlightRoot\"\u003e\n\u003cdiv data-is-intersecting=\"true\" data-turn-id-container=\"request-WEB:12ce7028-63a6-4f07-9fe0-e45472ad1111-357\" class=\"\"\u003e\n\u003cdiv class=\"relative w-full overflow-visible\"\u003e\n\u003csection data-turn=\"assistant\" data-scroll-anchor=\"false\" data-testid=\"conversation-turn-320\" data-turn-id-container=\"request-WEB:12ce7028-63a6-4f07-9fe0-e45472ad1111-357\" data-turn-id=\"request-WEB:12ce7028-63a6-4f07-9fe0-e45472ad1111-357\" dir=\"auto\" class=\"text-token-text-primary w-full focus:outline-none has-data-writing-block:pointer-events-none [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col gap-4 grow\"\u003e\n\u003cdiv data-turn-start-message=\"true\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+\u0026amp;]:mt-1\" data-message-model-slug=\"gpt-5-5\" dir=\"auto\" data-message-id=\"b23a3110-a884-40c8-8c7b-03e1d0dc4e27\" data-message-author-role=\"assistant\" tabindex=\"0\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert wrap-break-word w-full dark markdown-new-styling\"\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThis strategy takes everything from your \u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003e\"\u003ca href=\"https:\/\/ordinarydigitalmarketing.co.nz\/products\/01-know-the-game\"\u003e01. Know The Game\u003c\/a\u003e\"\u003c\/span\u003e Analysis and turns it into clearer priorities, stronger direction, and more intentional decision-making across the business.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eInstead of random marketing ideas or one-off fixes, this strategy focuses on what needs attention first and how different parts of the business can work together more effectively over time.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eWhat's included:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e• Quick wins\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Priority focus areas\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Long-term direction\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Recommended next steps\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Search and visibility direction\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Customer journey observations\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Website recommendations\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Competitor and industry insights\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eWhat you get:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e• A clearer business direction\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Strategic recommendations\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Practical next steps\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Areas needing attention first\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Stronger long-term visibility\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDelivered as a PDF via email within 3–5 working days.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Ordinary Digital Marketing","offers":[{"title":"Default Title","offer_id":52511297700127,"sku":null,"price":799.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0957\/7614\/5695\/files\/Ecosystem_ace8c855-7c13-4276-8148-5d7a69a2da97.png?v=1780020496"},{"product_id":"02-increase-conversions","title":"02. Increase Conversions","description":"\u003cp class=\"cvGsUA direction-ltr align-center para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eTurn your website into something people actually act on.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"cvGsUA direction-ltr align-center para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eThis is a step-by-step plan built around the biggest issues found in your \"\u003ca href=\"https:\/\/ordinarydigitalmarketing.co.nz\/products\/02-where-your-customers-drop-off\"\u003e02. Where Customers Drop Off\u003c\/a\u003e\" Analysis - showing you exactly what to change, where to focus, and how to improve conversions.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"cvGsUA direction-ltr align-center para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eNo guessing. No generic advice.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eWhat’s included:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli class=\"cvGsUA direction-ltr align-center para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eFixing your first impression (clarity + direction)\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"cvGsUA direction-ltr align-center para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eSimplifying your messaging\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"cvGsUA direction-ltr align-center para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eImproving navigation and structure\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"cvGsUA direction-ltr align-center para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eOptimising your website flow\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"cvGsUA direction-ltr align-center para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eFixing drop-off pages\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"cvGsUA direction-ltr align-center para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eStrengthening your calls-to-action\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"cvGsUA direction-ltr align-center para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eBuilding trust across key pages\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"cvGsUA direction-ltr align-center para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eImproving mobile usability\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"cvGsUA direction-ltr align-center para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eIncreasing page speed\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"cvGsUA direction-ltr align-center para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eRemoving friction across the journey\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"cvGsUA direction-ltr align-center para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eWhat you get:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli class=\"cvGsUA direction-ltr align-center para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eA step-by-step action plan\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"cvGsUA direction-ltr align-center para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eClear priorities (what to do first, second, third)\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"cvGsUA direction-ltr align-center para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eSpecific instructions for your website\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"cvGsUA direction-ltr align-center para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003ePractical fixes you can implement immediately\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"cvGsUA direction-ltr align-center para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eFully customised to your business\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eDelivered as a PDF via email within 3-5 working days.\u003c\/span\u003e\u003c\/p\u003e","brand":"Ordinary Digital Marketing","offers":[{"title":"Default Title","offer_id":52511303467295,"sku":null,"price":799.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0957\/7614\/5695\/files\/UXDesign_b69307fd-2784-4811-a3b7-2d8bce6b56fc.png?v=1780020639"},{"product_id":"03-get-mentioned-by-ai","title":"03. Get Mentioned By AI","description":"\u003cp class=\"cvGsUA direction-ltr align-center para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eGet your business seen in the next generation of search.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"cvGsUA direction-ltr align-center para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eThis plan (built from your \"\u003ca href=\"https:\/\/ordinarydigitalmarketing.co.nz\/products\/03-does-ai-know-you-exist\"\u003e03. Does AI Know You Exist\u003c\/a\u003e\" Analysis) shows you exactly how to improve your visibility in AI tools - from content structure to positioning to long-term strategy.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"cvGsUA direction-ltr align-center para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eClear actions. No guesswork.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"cvGsUA direction-ltr align-center para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eWhat’s included:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli class=\"cvGsUA direction-ltr align-center para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eHow to structure your website for AI visibility\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"cvGsUA direction-ltr align-center para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eWhat content to create (and why)\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"cvGsUA direction-ltr align-center para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eHow to improve clarity and accuracy\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"cvGsUA direction-ltr align-center para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eWhere you're missing opportunities\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"cvGsUA direction-ltr align-center para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eQuick wins to improve discoverability\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"cvGsUA direction-ltr align-center para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eLong-term positioning strategy\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"cvGsUA direction-ltr align-center para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eWhat you get:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli class=\"cvGsUA direction-ltr align-center para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eA step-by-step action plan\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"cvGsUA direction-ltr align-center para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eClear priorities\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"cvGsUA direction-ltr align-center para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003ePractical changes you can implement\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"cvGsUA direction-ltr align-center para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eFully customised to your business\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eDelivered as a PDF via email within 3-5 working days.\u003c\/span\u003e\u003c\/p\u003e","brand":"Ordinary Digital Marketing","offers":[{"title":"Default Title","offer_id":52511357763871,"sku":null,"price":799.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0957\/7614\/5695\/files\/AIVisibility_12d49d7a-278d-42f5-9e50-d8694135097d.png?v=1780020665"},{"product_id":"04-rank-for-products-services","title":"04. Rank For Products\/Services","description":"\u003cp class=\"cvGsUA direction-ltr align-center para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eGet a clear path to ranking for the searches that matter.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"cvGsUA direction-ltr align-center para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eThis plan is built from your \"\u003ca href=\"https:\/\/ordinarydigitalmarketing.co.nz\/products\/04-can-new-customers-find-you\"\u003e04. Can New Customers Find You\u003c\/a\u003e\" Analysis and shows you exactly what to do to improve your visibility on Google - from keywords to content to technical fixes.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"cvGsUA direction-ltr align-center para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eNo guesswork. Just clear direction.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"cvGsUA direction-ltr align-center para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eWhat’s included:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli class=\"cvGsUA direction-ltr align-center para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eKeyword direction (what to target and why)\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"cvGsUA direction-ltr align-center para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003ePages to optimise or improve\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"cvGsUA direction-ltr align-center para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eNew pages to create\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"cvGsUA direction-ltr align-center para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eContent gaps to fill\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"cvGsUA direction-ltr align-center para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eWebsite SEO fixes (structure, headings, clarity)\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"cvGsUA direction-ltr align-center para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eInternal linking improvements\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"cvGsUA direction-ltr align-center para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eLocal SEO improvements (if relevant)\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"cvGsUA direction-ltr align-center para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eTechnical fixes to improve indexing and performance\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"cvGsUA direction-ltr align-center para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eAuthority-building opportunities\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"cvGsUA direction-ltr align-center para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eOngoing optimisation direction\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"cvGsUA direction-ltr align-center para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eWhat you get\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli class=\"cvGsUA direction-ltr align-center para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eA step-by-step SEO action plan\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"cvGsUA direction-ltr align-center para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eClear priorities (what to do first, second, third)\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"cvGsUA direction-ltr align-center para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eSpecific instructions for your website\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"cvGsUA direction-ltr align-center para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003ePractical actions you can implement\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"cvGsUA direction-ltr align-center para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eFully customised to your business\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eDelivered as a PDF via email within 3-5 working days.\u003c\/span\u003e\u003c\/p\u003e","brand":"Ordinary Digital Marketing","offers":[{"title":"Default Title","offer_id":52511358583071,"sku":null,"price":799.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0957\/7614\/5695\/files\/OrganicSearch_c117add0-23d6-4b48-8477-f66dacab28a8.png?v=1780020695"},{"product_id":"05-where-to-focus-your-budget","title":"05. Where To Focus Your Budget","description":"\u003cp class=\"cvGsUA direction-ltr align-center para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eStop guessing where to invest your time and budget.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"cvGsUA direction-ltr align-center para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eThis plan (built from your \u003ca href=\"https:\/\/ordinarydigitalmarketing.co.nz\/products\/05-do-you-have-wasted-ad-spend\"\u003e\"05. Do You Have Wasted Ad Spend\"\u003c\/a\u003e Analysis) shows you exactly where to focus your marketing spend - what to scale, what to cut, and how to get better results from your ads.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eWhat’s included:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli class=\"cvGsUA direction-ltr align-center para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eWhat channels to prioritise\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"cvGsUA direction-ltr align-center para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eWhere to stop wasting money\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"cvGsUA direction-ltr align-center para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eBudget direction (what to scale vs stop)\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"cvGsUA direction-ltr align-center para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eImprovements to targeting and messaging\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"cvGsUA direction-ltr align-center para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eFunnel fixes to increase conversions\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"cvGsUA direction-ltr align-center para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eStep-by-step marketing actions\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"cvGsUA direction-ltr align-center para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eWhat you get:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli class=\"cvGsUA direction-ltr align-center para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eA step-by-step action plan\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"cvGsUA direction-ltr align-center para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eClear budget priorities\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"cvGsUA direction-ltr align-center para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003ePractical changes you can implement\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"cvGsUA direction-ltr align-center para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eFully customised to your business\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eDelivered as a PDF via email within 3-5 working days.\u003c\/span\u003e\u003c\/p\u003e","brand":"Ordinary Digital Marketing","offers":[{"title":"Default Title","offer_id":52511368020255,"sku":null,"price":799.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0957\/7614\/5695\/files\/PaidAdvertising_394ee813-e566-4d9f-a077-3179457221ee.png?v=1780020726"},{"product_id":"06-social-direction","title":"06. Social Direction","description":"\u003cp class=\"cvGsUA direction-ltr align-center para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eThis plan (built from your \"\u003ca href=\"https:\/\/ordinarydigitalmarketing.co.nz\/products\/06-socials\"\u003e06. Socials\u003c\/a\u003e\" Analysis) gives you a clear content direction based on your audience, your business, and what actually drives engagement.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"cvGsUA direction-ltr align-center para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eNo more guessing. No more random posts.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"cvGsUA direction-ltr align-center para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eWhat’s included:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli class=\"cvGsUA direction-ltr align-center para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eWhat content to create (tailored to your business)\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"cvGsUA direction-ltr align-center para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eContent themes and direction\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"cvGsUA direction-ltr align-center para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003ePlatform focus\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"cvGsUA direction-ltr align-center para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003ePosting frequency\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"cvGsUA direction-ltr align-center para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eMessaging direction\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"cvGsUA direction-ltr align-center para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eRepeatable content ideas\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"cvGsUA direction-ltr align-center para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eHow to stay consistent without burnout\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"cvGsUA direction-ltr align-center para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eWhat you get:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli class=\"cvGsUA direction-ltr align-center para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eA step-by-step content plan\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"cvGsUA direction-ltr align-center para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eClear posting direction\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"cvGsUA direction-ltr align-center para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003ePractical ideas you can use immediately\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"cvGsUA direction-ltr align-center para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eFully customised to your business\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eDelivered as a PDF via email within 3-5 working days.\u003c\/span\u003e\u003c\/p\u003e","brand":"Ordinary Digital Marketing","offers":[{"title":"Default Title","offer_id":52511370805535,"sku":null,"price":799.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0957\/7614\/5695\/files\/SocialPlatforms.png?v=1780019347"},{"product_id":"07-highest-converting-channel","title":"07. Highest Converting Channel","description":"\u003cp class=\"cvGsUA direction-ltr align-center para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eThis plan (built from your \"\u003ca href=\"https:\/\/ordinarydigitalmarketing.co.nz\/products\/07-are-you-making-the-most-of-email\"\u003e07. Are You Making The Most Of Email\u003c\/a\u003e\" Analysis) gives you clear direction on what emails to send, how to structure them, and how to build a simple system that works consistently.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"cvGsUA direction-ltr align-center para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eNo guesswork. No overcomplication.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eWhat’s included:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli class=\"cvGsUA direction-ltr align-center para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eWhat emails to send (and when)\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"cvGsUA direction-ltr align-center para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eHow to structure your emails\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"cvGsUA direction-ltr align-center para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eHow to build key flows (welcome, nurture)\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"cvGsUA direction-ltr align-center para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eMessaging direction\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"cvGsUA direction-ltr align-center para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eContent ideas and examples\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"cvGsUA direction-ltr align-center para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003ePractical improvements for better results\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"cvGsUA direction-ltr align-center para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eWhat you get:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli class=\"cvGsUA direction-ltr align-center para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eA step-by-step email plan\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"cvGsUA direction-ltr align-center para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eClear structure and direction\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"cvGsUA direction-ltr align-center para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003ePractical changes you can implement immediately\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"cvGsUA direction-ltr align-center para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eFully customised to your business\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eDelivered as a PDF via email within 3-5 working days.\u003c\/span\u003e\u003c\/p\u003e","brand":"Ordinary Digital Marketing","offers":[{"title":"Default Title","offer_id":52511376146719,"sku":null,"price":799.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0957\/7614\/5695\/files\/EmailMarketing_edeeb873-7c1d-46eb-a427-dc58e6fd9307.png?v=1780020752"},{"product_id":"08-build-content-worth-finding","title":"08. Build Content Worth Finding","description":"\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThis plan (built from your \u003ca href=\"https:\/\/ordinarydigitalmarketing.co.nz\/products\/08-no-more-gaming-the-algorithm\"\u003e\"08. No More Gaming The Algorithm\"\u003c\/a\u003e\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eAnalysis) gives you clear direction on what content to create, how to structure it, and how to build genuinely useful long-form content that supports modern search and AI visibility.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eNo shortcuts.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eWhat’s included:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli class=\"isSelectedEnd\"\u003e\u003cspan\u003eLong-form content direction\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"isSelectedEnd\"\u003e\u003cspan\u003eContent themes and topic ideas\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"isSelectedEnd\"\u003e\u003cspan\u003eEducational content planning\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"isSelectedEnd\"\u003e\u003cspan\u003eBlog and article structure\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"isSelectedEnd\"\u003e\u003cspan\u003eSearch intent direction\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"isSelectedEnd\"\u003e\u003cspan\u003eContent positioning and messaging\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"isSelectedEnd\"\u003e\u003cspan\u003eEvergreen content opportunities\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"isSelectedEnd\"\u003e\u003cspan\u003eInternal linking recommendations\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"isSelectedEnd\"\u003e\u003cspan\u003eAI and search-friendly content structure\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"isSelectedEnd\"\u003e\u003cspan\u003ePractical improvements for stronger content depth\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eWhat you get:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli class=\"isSelectedEnd\"\u003e\u003cspan\u003eA step-by-step long-form content plan\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"isSelectedEnd\"\u003e\u003cspan\u003eClear structure and direction\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"isSelectedEnd\"\u003e\u003cspan\u003ePractical content recommendations\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"isSelectedEnd\"\u003e\u003cspan\u003eStronger educational positioning\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"isSelectedEnd\"\u003e\u003cspan\u003eContent ideas tailored to your business\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"isSelectedEnd\"\u003e\u003cspan\u003eA long-term content foundation that supports modern search behaviour\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eDelivered as a PDF via email within 3-5 working days.\u003c\/span\u003e\u003c\/p\u003e","brand":"Ordinary Digital Marketing","offers":[{"title":"Default Title","offer_id":52591468937503,"sku":null,"price":799.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0957\/7614\/5695\/files\/Long-FormContent_9ae701ec-4dbe-42cb-808d-fe985c3f0967.png?v=1780436049"}],"url":"https:\/\/ordinarydigitalmarketing.co.nz\/collections\/strategy.oembed","provider":"Ordinary Digital Marketing","version":"1.0","type":"link"}