{"product_id":"02-where-your-customers-drop-off","title":"02. Where Your Customers Drop Off","description":"\u003cp class=\"cvGsUA direction-ltr align-center para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eThis report breaks down how people actually experience your website - what’s clear, what’s confusing and where they drop off.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"cvGsUA direction-ltr align-center para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eIf your website isn’t converting, this shows you why.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"cvGsUA direction-ltr align-center para-style-body\"\u003e\u003cspan\u003eWhat's analysed:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli class=\"cvGsUA direction-ltr align-center para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eFirst impression (what users see in the first few seconds)\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"cvGsUA direction-ltr align-center para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eMessaging clarity (is it obvious what you do and who it’s for?)\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"cvGsUA direction-ltr align-center para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eNavigation and structure\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"cvGsUA direction-ltr align-center para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eWebsite flow (home → product\/service → action)\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"cvGsUA direction-ltr align-center para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eDrop-off points and high-exit pages\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"cvGsUA direction-ltr align-center para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eCalls-to-action (what’s working vs what’s not)\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"cvGsUA direction-ltr align-center para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eTrust and credibility signals\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"cvGsUA direction-ltr align-center para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eMobile experience\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"cvGsUA direction-ltr align-center para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003ePage speed and performance\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"cvGsUA direction-ltr align-center para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eFriction points (anything slowing users down)\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"cvGsUA direction-ltr align-center para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eWhat you get:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli class=\"cvGsUA direction-ltr align-center para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eA clear, structured report\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"cvGsUA direction-ltr align-center para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eSpecific issues highlighted (not generic feedback)\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"cvGsUA direction-ltr align-center para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eSimple explanations (no jargon)\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"cvGsUA direction-ltr align-center para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eExamples of what’s not working\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"cvGsUA direction-ltr align-center para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eTop priority problems to fix first\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eDelivered as a PDF via email within 3-5 working days.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eNext step: Develop your Strategy - \u003ca href=\"https:\/\/ordinarydigitalmarketing.co.nz\/products\/02-increase-conversions\"\u003e02. Increase Conversions\u003c\/a\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Ordinary Digital Marketing","offers":[{"title":"Default Title","offer_id":52497452531999,"sku":null,"price":349.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0957\/7614\/5695\/files\/UXDesign_e1a2590a-58e0-4485-85c2-79eba665c287.png?v=1780019454","url":"https:\/\/ordinarydigitalmarketing.co.nz\/products\/02-where-your-customers-drop-off","provider":"Ordinary Digital Marketing","version":"1.0","type":"link"}