{"product_id":"08-are-you-placing-ads-for-the-sake-of-it","title":"08. Are You Placing Ads For The Sake Of It","description":"\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eBusinesses often spend time optimising campaigns before they've worked out whether the campaign should exist in the first place.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThis report takes a step back and looks at paid advertising within the context of the wider digital ecosystem.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eMore advertising is not always the answer.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eIf the website is confusing, more ads don't fix it. If customers can't find information, more ads don't fix it. If the content isn't useful, more ads don't fix it.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eOnce the wider digital ecosystem has been understood, this report considers where visibility gaps still exist, where advertising may create value, and where budget may have the greatest impact.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eWhat's considered:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eWho is most likely to buy\u003c\/li\u003e\n\u003cli\u003eWhere customers can be reached\u003c\/li\u003e\n\u003cli\u003eExisting visibility and visibility gaps\u003c\/li\u003e\n\u003cli\u003eDirect sales viability\u003c\/li\u003e\n\u003cli\u003eOrganic search support\u003c\/li\u003e\n\u003cli\u003eProduct discovery opportunities\u003c\/li\u003e\n\u003cli\u003eBrand awareness opportunities\u003c\/li\u003e\n\u003cli\u003eRetargeting suitability\u003c\/li\u003e\n\u003cli\u003eThe role of paid advertising within the wider digital ecosystem\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eWhat you get:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eA clearer understanding of where advertising may create value\u003c\/li\u003e\n\u003cli\u003eInsight into where advertising may have the greatest impact\u003c\/li\u003e\n\u003cli\u003eGreater confidence in future advertising decisions\u003c\/li\u003e\n\u003cli\u003eA clearer picture of where advertising fits within the wider business\u003c\/li\u003e\n\u003cli\u003eClearer direction on where budget may be best spent\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eDelivered as a PDF via email within 3-5 working days.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eNext step: Develop you Strategy - \u003ca href=\"https:\/\/ordinarydigitalmarketing.co.nz\/products\/08-where-to-focus-your-budget\"\u003e08. Where To Focus Your Budget\u003c\/a\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Ordinary Digital Marketing","offers":[{"title":"Default Title","offer_id":52499925893407,"sku":null,"price":349.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0957\/7614\/5695\/files\/PaidAdvertising_1.png?v=1782332509","url":"https:\/\/ordinarydigitalmarketing.co.nz\/products\/08-are-you-placing-ads-for-the-sake-of-it","provider":"Ordinary Digital Marketing","version":"1.0","type":"link"}