02. Where Your Customers Drop Off

This report breaks down how people actually experience your website - what’s clear, what’s confusing and where they drop off.

If your website isn’t converting, this shows you why.

What's analysed:

• First impression (what users see in the first few seconds)
• Messaging clarity (is it obvious what you do and who it’s for?)
• Navigation and structure
• Website flow (home → product/service → action)
• Drop-off points and high-exit pages
• Calls-to-action (what’s working vs what’s not)
• Trust and credibility signals
• Mobile experience
• Page speed and performance
• Friction points (anything slowing users down)

What you get:

• A clear, structured report
• Specific issues highlighted (not generic feedback)
• Simple explanations (no jargon)
• Examples of what’s not working
• Top priority problems to fix first

Delivered as a PDF via email within 3-5 working days.

Next step: Develop your Strategy - 02. Increase Conversions