08. Are You Placing Ads For The Sake Of It

Businesses often spend time optimising campaigns before they've worked out whether the campaign should exist in the first place.

This report takes a step back and looks at paid advertising within the context of the wider digital ecosystem.

More advertising is not always the answer.

If the website is confusing, more ads don't fix it. If customers can't find information, more ads don't fix it. If the content isn't useful, more ads don't fix it.

Once the wider digital ecosystem has been understood, this report considers where visibility gaps still exist, where advertising may create value, and where budget may have the greatest impact.

What's considered:

• Who is most likely to buy
• Where customers can be reached
• Existing visibility and visibility gaps
• Direct sales viability
• Organic search support
• Product discovery opportunities
• Brand awareness opportunities
• Retargeting suitability
• The role of paid advertising within the wider digital ecosystem

What you get:

• A clearer understanding of where advertising may create value
• Insight into where advertising may have the greatest impact
• Greater confidence in future advertising decisions
• A clearer picture of where advertising fits within the wider business
• Clearer direction on where budget may be best spent

Delivered as a PDF via email within 3-5 working days.

Next step: Develop you Strategy - 08. Where To Focus Your Budget